I am a storyteller.

Whether it is thirty seconds or thirty minutes, whether it's a model selling clothing or an artist speaking on the love of his craft, behind everyone and everything lays a good story. The trick, and the beauty of it all, is telling it in a very short time.

I began filming and cutting documentaries for PBS, Frontline as well as several independent networks. I learned how to direct people, both real and hired, always looking for that special charm or look that we all bring to life.

I moved on to commercials because the challenge of moving someone to act, scream or be inspired by thirty seconds.

I concentrate on images as part of story, one always leading to the next, and building a collective whole. I love images but realize that content or even sometimes the lack of words, are an equal part of the equation.

I am a great observer, able to think quickly of my feet, size up the situation and make it come to life, both in production and in edit. I often sit in coffee shops watching and listening to people communicate to each other, both verbally and visually.

I am a director and the offline cutter, always passionate about life, my work, and the people around me. Every second counts. Every moment matters and every thirty seconds can make a difference.

That's why I am a storyteller.